Wednesday, 22 April 2009

Lecture on Hot & Cool Media + Video Experimentation

Today I took notes on the lecture we recieved regarding 'Hot and Cool Media'. We watched a podcast video by Bill Verplank on the fundementals of Hot and Cool media and what makes a type of media hot or cool. I learned that there are 3 basic questions you can ask to determine which type of media you are dealing with.

1. How do you do? - how do you access it, buttons (discreet), handles (continuous).
2. How do you feel?
3. How do you know?


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